”Our Goal is to remain humble, and build a market for STL… we want to be a larger destination for fashion and sneakers.
“Sneaker Perfection opens on Halloween Day. This day is symbolic in a sense, as a mentor of mine and fellow small business owner, Eric Outlaw passed on this day 2 years ago, and in his memory, we celebrate the birth of Sneaker Perfection, the store. We will be open with our normal store hours from 11am to 6pm. Don’t worry if you can’t make it this day, as we will be back Tuesday, Nov. 3 in anticipation to see all of our new Perfection Family.” – Owner Tommy Williams
Sneaker Perfection originally established in 2017.
I’ve always wanted to be different from other resellers. I wanted to take care of people, deliver shoes timely, and show love no matter what.
The idea of Sneaker Perfection came when my wife and I were living in upstate NY. During this short relocation, I continued perfecting my craft, and learning about the Sneaker Game. I would travel and visit many different places, and had good conversation with other owners of resell shops, just to get and idea of the process, and also see if this was something I wanted to pursue, long-term. I asked questions, and was given great advice. I continued doing my homework, selling shoes on the side, and networked with people in need of the hottest kicks. Just seeing the look on my clients face when I was able to come through for them, was enough.
Late 2017 we started a YouTube channel, including my wife and children. We vlog about sneakers along with enjoying the family life, and experiencing new adventures with our kids (Carter – 8 , Conner – 3). The goal was to build a following, then eventually open a store… but of course sometimes, plans de-rail… and back to the drawing board we go. We took a break from posting YouTube videos (maybe posting 4 videos within a year) and started focusing on working hard, saving money and finding the right location for a store, but weren’t really getting a spark when looking at locations. So we kept working our day jobs, and still finding shoes when requested by close friends and family.
On our road to saving, COVID-19 happens. My wife was forced to work her current job from home, while homeschooling our children (both kids have severe food allergies & Asthma), while I worked my full-time job. I was let go from my job during the Pandemic, so it was really grind time from there, what should I do? I’m tired of working for people who don’t share the common values as myself, and what can I do to make an impact on our current lives?
Being home with one another can be a good and bad thing… we chose to dig deep and focus on the good. We learned to communicate better as a couple and openly discuss concerns within our family circle. This led us to begin making crucial decisions to push toward opening our store and obtain the goal to be our own bosses. August 2020 a close friend and fellow Small business owner referred me to my current landlord Mary McCabe. We met, and she said she had a small space, that would be great for a start-up company. We visited, and fell in love with our first Sneaker Perfection home. The transformation has been unbelievable!
We are really looking forward to opening in the Loop and welcoming in our customers (which we consider family when they step foot inside of our store). My wife and I have spent plenty of time over the years shopping, and when we shop… we discuss our experience when we leave. We have always notice traits we would change when we got our own store… and our #1 goal is to let our Perfection Family know is, when you walk in our establishment, you will not be judged. We only want to give positive vibes and energy, and make our customer want to visit soon.